Way back when I posted the video to Gevalia’s coffee commercial that featured a book club, Steph Su (Steph Su Reads) wrote a commentabout how the Gevalia commercial trivializes book clubs and downplays women. So when I saw the Yoplait ad, I was a little annoyed.
It’s a slightly different take on book clubs but not by far. It still does the shallow-females-in-book-clubs. Honestly, I don’t see the why book clubs have to be inexplicably linked to romance. Reading is cool and not all females read for romance (What a shocker, right?)
Wait! We can’t forget about the Penelope Cruz commercial for Nespresso where she’s (gasp) reading.
Not much to say about this one, except is it really the coffee she wants or the guy? The book is obviously Just A Prop. Are books just props that somehow elevate the atmosphere to a more cultured/intellectual one?
Still though, there are some good commercials that are book related, such as the Miracle Whip commercial that alluded to The Scarlet Letter.
What are your thoughts on commercials that reference book-related things?
