I was watching TV the other day and saw this commercial for Gevalia‘s (Swedish company) coffee featuring a book club! It reminded me of Velveeta’s book club commercial, which Allison (The Book Wheel) posted about earlier this year.
Gevalia’s commercial compares its coffee to “losing itself in a great book”. I don’t like coffee that much but if it’s comparison holds true, Gevalia must be some really great coffee.
What are your thoughts on this commercial?